Spooktacular 2024
To celebrate Halloween, the Site Employee Engagement Team planned a Spooktacular event designed to bring employees together for festive fun, creative activities, and community engagement.
The goal was to create and promote an engaging Halloween celebration, including the development of all creative materials—posters, EDM, videos, and photo coverage—to maximize participation and capture the spirit of the event.
A vibrant poster and EDM were designed to announce the Spooktacular, featuring playful Halloween imagery and inviting messaging. The event was further energized by themed videos that set the mood and entertained attendees. Photo coverage focused on capturing candid moments, costumes, and the lively atmosphere throughout the celebration.
The Spooktacular was a great success, with 70% of employees participating in the festivities. The creative assets helped drive excitement and turnout, making this year’s Halloween celebration one of the most memorable yet.
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01
Poster Design
A visually striking poster was created, featuring classic Halloween motifs and bold, festive colors. The design captured the excitement of the Spooktacular and provided clear details about the event, enticing employees to join the celebration.
02
EDM (Electronic Direct Mail)
The EDM complemented the poster with a clean, engaging layout and concise messaging. It highlighted key event details and encouraged participation, making it easy for employees to RSVP and get excited for the festivities.
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03
Promo Videos
Themed videos were produced to enhance the event atmosphere, featuring playful and spooky content that entertained and engaged attendees.
04
Photo Coverage
Photo coverage captured the best moments of the celebration, including creative costumes, group activities, and candid shots of employees enjoying the festivities.