Ping Pong Challenge
AstraZeneca aimed to boost employee engagement and support the Light the Night Fundraiser by hosting a fun, competitive event that would bring colleagues together.
The objective was to create an event that not only encouraged friendly competition but also raised awareness and funds for a charitable cause. This included developing all creative materials and capturing the event’s highlights.
A high-energy Ping Pong Challenge was organized, inviting employees to compete in spirited matches while colleagues cheered them on. The event featured delicious concessions, with proceeds going to the fundraiser. Creative assets—including a dynamic poster, an engaging EDM, and comprehensive photo coverage—were produced to promote the event and capture its best moments.
The event was a tremendous success, with participation in the challenge doubling compared to previous events. The level of competition and enthusiasm was also twice as high, creating an electric atmosphere. The event not only fostered team spirit and excitement but also made a significant contribution to the Light the Night Fundraiser.
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Poster Design
A dynamic and straightforward poster was designed to capture the excitement of the Ping Pong Challenge. The visuals highlight the competitive atmosphere and the charitable cause, making the event appealing and easy to understand at a glance.
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EDM (Electronic Direct Mail)
The EDM features a clean, energetic design that mirrors the poster, with concise messaging to rally participants and supporters. The layout emphasizes the event’s competitive spirit and the opportunity to contribute to the Light the Night Fundraiser.
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Photo Coverage
Photo coverage focused on capturing the intensity of the matches, the camaraderie among teams, and candid moments of joy. The images showcase participants in action, supporters cheering, and the overall lively atmosphere, reflecting both the fun and the charitable spirit of the event.